The following are some of the important tips for you to be able to create compelling copy on your landscaping website.

Keep your copy simple, short and concise

Since the purpose of copy on your landscaping website design is to communicate with your visitors, avoid using big, fancy words, metaphors, being too creative and ending up beating around the bush. In fact, the fewer words you use in order to make a point, the better.  

Quick simple tip on this one, write as if you're writing for a 12-year old. It will make your copy easy to understand. And if it's easy to understand, it can possible answer your visitors' questions or solve their problems quicker - then you are able to create a good impression and establish credibility.

Make sure your copy is easy to read

To make your copy easy to read or skim and scan, using striking and relevant headings and subheadings.

An effective subheading is one that is able to provide a quick insight in itself - it's self-explanatory. It should also be able to summarize what the following paragraph entails. So it must be short, relevant, and compelling. You can also learn more about landscaping website design by checking out the post at http://www.thefreedictionary.com/website.

And don't bombard your visitors with long sentences and paragraphs. Your copy should entail easy to digest chunks of information or just the right amount. 

Know Your Visitors

Your visitors are almost always looking for answers. In order for you to be able to provide them the right answers, you need to know who they are - the questions they have in their heads, doubts they may have, problems with visitors to landscaping you may be able to solve, etc. The more you know your visitors, the more you can come up with relevant, compelling, informative, and helpful copy.

Speak to your visitors directly

Use the word "you" and "your" when writing your copy. In so doing, you will be able to sound more personal, sincere and convincing. Moreover, you will be more effective at making them visualize and experience the specific situation you are trying to create through your copy. 

Lastly, proof-read and edit your copy

It's very important for you to check, read, and edit your copy before posting or promoting it on your landscaping website design. Eliminate any spelling or grammatical errors and improve any sentence or paragraph that seems to be a little off or difficult to understand.  Keep on editing your copy until it becomes 'tight' or flawless.